From Steeze to Demure: How Social Media is Shaping the Evolution of Language

Charles Dominic
2 min readAug 27, 2024

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Some words, despite being in existence for centuries, suddenly seem to trend as if they are brand new. There seems to be a renaissance as words as old words have seemed to find life in modern contexts. This phenomenon has seen words, like “steeze”, “composure”, and “demure”, experience a resurgence in popularity within contemporary contexts. This resurgence has been carried by the vehicle of social media, but why are we witnessing this shift?

Language is a dynamic entity and is constantly evolving. This evolution manifests in various aspects, layers, and concepts of communication. Words are morphing, gaining new meaning, and attracting new appeal. Historically, words have been falling in and out of common usage.

Several factors contribute to a revival of words. One of them is a shift in culture. Changes in societal attitudes, values, and behaviours can lead to a resurgence of old words. The influence of popular culture, fashion, and music has led to the introduction of old words to a new generation, often in ironic or unexpected contexts. For example, the word “lit” was once used to describe something that was literally on fire, but now describes something that is fun, exciting or excellent.

Moreover, social media has changed language perception. Platforms such as X, Instagram and TikTok have significantly contributed to linguistic resurgence. Influencers and celebrities can effortlessly catapult words into the mainstream, leading to mass acceptance, regardless of context. Trends are largely the driving force of modern social media.

Semantic shifts further illustrate how the meanings of words can evolve in several ways: they might broaden to become more inclusive and add new nuances, narrow to become more specific, or completely shift to acquire an entirely new meaning. For example, the word “steeze” originally meaning “style” or “manner”, has often referred to a cool or confident attitude in modern contexts.

The revival of these classic words is a fascinating phenomenon that sheds light on the evolving nature of language and its impact on modern communication. One of the most intriguing aspects of this trend is the illusion of novelty that these words evoke, especially in the younger generations. Their resurgence in pop culture creates a sense of freshness and originality.

While not entirely new, these words have taken on fresh meanings and connotations, influencing how we perceive and use language today. By introducing new meanings and usage patterns, these words can expand the lexical repertoire, challenge linguistic norms and foster a sense of cultural connections, shaping the way we communicate and express ourselves today.

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Charles Dominic
Charles Dominic

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